good/fun
❤️
outdoors
❤️
good/fun ❤️ outdoors ❤️
for us, a close second to the outdoors itself is helping outdoor brands connect with people in new ways.
it’s all about a shared connection, not taking yourself too seriously, and telling the stories that inspire people from all backgrounds to set out on their own adventure.
here’s some work from over the years where we did just that — at good/fun, and at previous jobs.
YETI
•
built for the wild
•
YETI • built for the wild •
Back in 2011 a little-heard-of, but emerging “premium cooler brand” (whatever that meant at the time) was looking for help with positioning, voice, & branding.
what follows is almost a decade of work — from TV to print, out-of-home to inside jokes, packaging, in-store, social, digital, and far-flung ideas — that our founder helped shape as Creative director and writer at a previous agency, mc-j.
wild things are possible when you put your customers and what you have in common above all else.
case knives
•
keep your hands sharp
•
brand campaign
•
case knives • keep your hands sharp • brand campaign •
case knives wanted to show the world how useful useful hands can be.
‘keep your hands sharp’ was the first brand campaign they launched in over 129 years.
we kicked things off with a 2-minute anthem spot, followed by a handful of 0:15 social videos, & a non-traditional palm reading event.
work done at mc-j as creative director, overseer, & writer.
